1. Follow your passion If you love what you do it won’t feel like work. We have all heard this before but there is a truth behind it. When you are passionate about something, whether you love strength and conditioning or simply love to help people improve their health, your passion will show through in everything you do. When you love what you do you are excited, you are happy and you will lose track of time doing what you are doing. Sometimes there will be days where you struggle but as long as you know WHY you are doing what you’re doing, you’ll regain your fire and your passion will drag you through the lower days. Do you know why you are doing it? Are you training clients simply to make a living? Are you trying to make a difference in someone’s life? Are you training clients because you breathe and live fitness? Ask yourself, why do I do what I do? What do I love doing? If you know your why, write it down and look at it daily to reignite your passion. 2. Have a strategy and set goals
Now that you know what makes you tick, ensure you have clear goals established. Your business is much more than just your income. This is your opportunity to make a difference in people’s lives and create a successful, lasting business. Building your business is like preparing for a competition. You take steps each week to get closer to your goal and after each week you evaluate where you are at and what you need to adjust to chase your goal. This same principle applies to your business, you set a goal and milestones and you keep adjusting your actions to ensure you align with your goals. 3. Find common goals with your clients.
Being in the know is not only the start of a conversation but will help you engage with people at a much deeper level. Having experienced the same or similar things as your client creates a connection as you know what it feels like what they are going through, and enables you to communicate with genuine empathy. Make sure you know what’s going on in the industry and stay connected. Besides staying in the loop via Facebook and Instagram, keep your knowledge up to date by completing regular cpd courses.
4. Under promise and over deliver
When working with clients, focus on creating a goal with your clients. Don’t start off promising the world and then wonder how on earth you ll deliver. Establish what you can reasonably deliver but treat every individual like they are the only client you have. Going above and beyond with manageable offerings will create opportunities for new business and new opportunities.
5. Deliver excellent service
When delivering your excellent service, make sure you get into the nitty gritty of things. Write down all the small details about the session. Note down what you worked on as well as what you talked about so that the next time you see this client you’ll be able to enhance their experience and talk follow up on what you talked about last time. Being detailed will not only help you connect better, it also shows your client how much you care and will make them feel important.
6. Time is precious – plan appropriately
Nowadays we are all so busy being busy which is why it is important that you plan your days. We’re not just talking about planning when you train your clients, this also includes planning when you do your own training, your own meal prep and when you spend time with your family and loved ones.
7. Differentiate yourself
The health and fitness industry constantly evolves and there are so many different areas that you can specialise in, while remaining within your scope of practice. Working to your own strengths and within your skill set is vital for your business. Use your strengths and passions to define your area of specialisation and stick with it. Don’t try to reinvent the wheel, simply enhance it and find or create new opportunities.
8. Never stop evolving
The world around us will never stop moving and with innovative developments dropping like fresh coconuts from a tree, it is vital you invest time in self-development and ongoing education. The more you educate yourself, the more highly you’ll be valued by your clients. Don’t spend time worrying about what others are doing—focus on always delivering your best product. You are your business. Sign up for a new course, attend an interesting conference or explore some events at your local sporting clubs. Why not set yourself a new goal and learn something out of your comfort zone. 9. Take rest
Working hard and training hard is something we hear all the time yet resting and taking time to recover and restore your power is something that is addressed less. Yes, hard work and a good training session will pay off yet the question you must ask yourself is “Would I benefit more from training today or recovering to train better tomorrow?” Often, we see athletes overtrain or train so hard that they get ill. The beauty is to balance it all out. Balance will not only keep you healthy, it will also keep you motivated and rested which will enable you to make clearer decisions for better outcomes.
Networking is a critical part of building a business of any sort and can add real value to yours. Nowadays networking is much more than boring business lunches or events. It can be done online, by phone or in person – decide what will give you a point of difference from the noise of so many others in the industry. While technology allows us to communicate our message efficiently, face to face connection is invaluable – and something you should incorporate in your business strategy. Meeting people and getting to know their passions, what they do, what they stand for and how they help others may come in handy one day when you are seeking that one person to do that one thing. Who better to refer to than someone you already know? What about allied health professionals and others who you can build a relationship with and share clients back and forth. Networking doesn’t have to be business only, think about your local sports clubs or events where you meet people. Go out and explore. Leave your phone at home and say hello to some new faces.
Personal Trainer qualifications Lancashire. Flexible course dates available.